pRxcision
A responsive Framer website for an AI-powered infectious disease platform, translating complex clinical decision support into a clear and credible digital experience.
RESPONSIVE FRAMER WEBSITE
01 / DIRECTION
Complex science, made clear and human.
pRxcision combines patient, clinical, and microbiological data in real time to support more informed antibiotic decisions. I shaped the website around a human, evidence-led story that clinicians and hospital teams could quickly understand.
02 / SITE SYSTEM
A focused clinical story, built to evolve in Framer.
FRAMER WEBSITE / CMS / FORMS / PLUG-INS
I joined while the brand identity was nearing completion and translated its visual foundation into a structured digital experience. The information architecture connects antimicrobial resistance, product evidence, clinical workflows, FAQs, and clear paths to engagement.
01
Home
Frames the urgency of antimicrobial resistance, introduces the AI platform, surfaces evidence, and guides visitors toward a demo or early access.
02
About us
Builds trust around the clinicians, scientists, and technology shaping pRxcision’s infectious disease decision support.
03
FAQs
Answers implementation, workflow, security, clinician control, and how the platform differs from existing tools.
04
View demo
Shows how real-time patient and clinical data supports stewardship workflows and more confident antibiotic decisions.
05
Early adopter
Explains access, integration, priority support, training, and the no-upfront-cost program for hospital teams.
06
Contact page
Creates a clear next step for clinical, stewardship, and hospital technology teams ready to learn more.
BUILD EVOLUTION
From brand foundation to a flexible Framer system.
The initial launch established the core experience. I then expanded it with reusable modules, CMS-backed content, FramerForms, plugins, and responsive refinements that made the site easier to maintain and extend.
Brand handoff
Turned the emerging identity into practical web rules for colour, typography, imagery, hierarchy, and interaction.
Framer foundation
Built responsive page templates, reusable components, CMS collections, and conversion-focused forms in Framer.
Platform evolution
Enhanced the live site with Framer-specific plugins, richer motion, supporting integrations, and ongoing content improvements.
03 / RESPONSIVE
Responsive by priority, not just screen size.
Content priority changes with the viewport. Clinical context, proof points, diagrams, and calls to action are re-sequenced for comfortable reading on desktop and mobile.
04 / CONTENT SYSTEM
A modular content system supports a detailed clinical story.
Reusable sections give evidence, platform capabilities, implementation details, FAQs, and conversion moments a consistent rhythm while allowing every page to serve a distinct purpose.
01
Hero
MESSAGE + PROOF
02
Evidence
DATA + SOURCE
03
Feature card
CAPABILITY + OUTCOME
04
CTA
INTENT + NEXT STEP
05 / DELIVERY STANDARDS
A polished, accessible website built to grow with the platform.
01
Accessible contrast
Colour combinations throughout the website meet WCAG 2.2 AA contrast requirements.
02
Keyboard navigation
Aligns headings, focus order, forms, and calls to action for predictable navigation.
03
Scalable Framer system
Reusable components and CMS patterns keep ongoing updates efficient.
04
Integrated experience
FramerForms, plugins, and integrations extend the live site consistently.
