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AUTOMOTIVE ECOMMERCE

PartsPalace

Branding and UX/UI design for an automotive storefront, bringing vehicle fitment, product discovery, and checkout into a clear shopping experience.

TL;DR

Vehicle-first ecommerce.

Branding and UX/UI design linking vehicle fitment, product discovery, and checkout.

PartsPalace homepage

Homepage hero, vehicle selector, and primary navigation.
ROLE
Branding, UX/UI design
SCOPE
Automotive storefront
FOCUS
Vehicle fitment & ecommerce

Designed by Chris Travaglini through Good Lookin Kids Inc. Development by the GLK development team.

PartsPalace: Turn vehicle details into a starting point

SCREEN / 01

Turn vehicle details into a starting point

Year, make, model, and engine bring structure to a broad automotive catalog. Category paths and vehicle-specific recommendations give shoppers several ways to find the right part.

PartsPalace: Make a large catalog easier to navigate

SCREEN / 02

Make a large catalog easier to navigate

Persistent vehicle context, fitment filters, and comparable product cards help shoppers narrow results by brand, price, position, and availability.

PartsPalace: Put compatibility beside the decision

SCREEN / 03

Put compatibility beside the decision

A visible vehicle match sits alongside product imagery, specifications, reviews, and purchase controls. Supporting details and related parts help shoppers evaluate the whole repair.

PartsPalace: Keep the selected vehicle in view

SCREEN / 04

Keep the selected vehicle in view

Fitment details stay attached to each item while quantities, delivery methods, and the order summary share a clear hierarchy. Related maintenance products extend the same vehicle context.

PartsPalace: Carry product context into the final review

SCREEN / 05

Carry product context into the final review

A structured form and persistent summary retain part names, quantities, and vehicle details through purchase. The layout makes a dense transaction easier to scan and review.

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